Owners Edition – Vol. 2, Session 1
`Marketing Matters’
Traditional vs. Aggressive Thinking
Case Study: Starbucks
Marketing The Salon
Cause Marketing
Case Study: The McCormack’s/Visible Changes
Marketing A New Stylist
Promotions
Owners Edition – Vol. 2, Session 2
`Cornerstones Matter’
Can’t Hit A Target You Don’t Have
Cornerstone #1 - Service
Cornerstone #2 - Product
Cornerstone #3 - Atmosphere
Cornerstone #4 - Sanitation
Owners Edition – Vol. 2, Session 3
`Recruiting Matters’
Do You Have a System?
Attracting Future Professionals
Partnering With A School
Practical Steps
Recruit On Every Level
Home Grown
Legacy Staff/New Staff